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Social Media and the rise of the new philanthropists
By 9th May 2012, 80,058 people had donated £1,112,988 to the Justgiving page of Claire Squires, the tragic London Marathon runner. The outpouring of sympathy and gifts made to the Samaritans in her memory demonstrates how differently young donors engage … Continue reading
Posted in Fundraising trends
Tagged Fundraising, Generation Y, Milennials, social media, Twitter
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Maximising online donations
I recently took part in an interesting roundtable discussion on maximising online and text donations, hosted by The Guardian. Reps around the table included some of the very big charities, some medium sized ones, and some online giving developers/suppliers. The … Continue reading
Posted in Fundraising trends
Tagged Fundraising, online giving, social media, Twitter
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